Why Write an e-book?

It's not true that everything that has been said has
already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.

The fact is that this is the perfect time to write an
ebook. What the publishing industry needs are people
who can tap into the world as it is today - innovative
thinkers who can make the leap into the new millennium
and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original
thinkers with fresh ideas to disseminate information
to the millions of people who are struggling to figure
out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the
knowledge to back it up that will enable you to write
an exceptional ebook. You may be sitting at your
computer staring at a blank screen wondering, "Why?
Why should I go through all the trouble of writing my
ebook when it's so impossible to get anything
published these days?

Well, let me assure you that publishing an ebook is
entirely different than publishing a book in print.
Let's look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why
you should take the plunge and get your fingers
tapping across those keyboards!

Submitting a print book to conventional publishing
houses or to agents is similar to wearing a hair shirt
24/7. No matter how good your book actually is, or how
many critique services and mentor writers have told
you that "you've got what it takes," your submitted
manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out
self-publishing and found out just how expensive a
venture it can be. Most "vanity presses" require
minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some
presses' minimal run starts at 1,000 to 2,000 copies.
And that's just for the printing and binding. Add in
distribution, shipping, and promotional costs and -
well, you do the math. Even if you wanted to go this
route, you may not have that kind of money to risk.
(continued on page 2)

Hi all,

Sorry for not getting here sooner.

Was out of town.

I promised to explain about another idea for your autoresponder

Did you know this?

Autoresponders can be used to send out pre-written tutorials.

For instance, if you have sold your customer some software,

you can use an autoresponder sequence to teach them how to

use the software.

As soon as they have downloaded your product or placed their

order, your autoresponder can congratulate them on making a

wise decision!

Then, over the next few weeks, you can send them some simple

hints to make their time with your product more productive.

After all, you've been using the product for some time but

your customers are new to this. Any helpful hints from an

expert (that's you, [FIRSTNAME]!) will go down a treat.

After all, if you had 'personal' service with a product

you'd bought, you'd feel much better about it.

Any product that would benefit from a tutorial would be

ideal for this treatment!

Naturally, once the tutorial has ended after 5, 10 or

however many lessons, your customer will be happy to

receive other news from you about other products you

offer...

Until next time,

Best wishes,

----------------
Now playing: The Beatles - Ticket to Ride
via FoxyTunes
===================================================
Creative and Profitable Ways to Use Autoreponders
===================================================

An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.
(continued : read the rest on page2)

Dec. 15, 2008

Hi folks

The #1 most common question that we get from people who want to start an email marketing campaign is:

"What Do I Write?"

See, just like you they understand how important it is to communicate with their potential customers to build trust, establish yourself as an expert and ultimately close more sales...

They Just Get Writer's Block

They draw a blank when it comes to deciding what to write.

Or they come up with ideas, but when they sit down to write, they edit and over think and self-censor, and they never get past the big blank screen, because they want their emails to be perfect from Day 1.

Writers' block can derail the best of us, if we let it. But we don't have to.

Coming up with good message content is easy, if you know where to look.

And fortunately, you don't have to look far, because...

...You've Already Written Your Messages!

Chances are, your messages are already staring at you, right between the eyes... but like many business owners, you just haven't seen them yet.

Ask yourself: "Have I done any of these things?"

Replied to emails asking about your product or business
Put an FAQ, features or similar page on your site.
Written an article or press release
Created and posted to a blog about your industry or business

If you've done even one of these, you're already on your way to creating an email campaign. (If you've done more than one, even better!)

Why do I say that?

People With Questions Don't Always Ask Them

You reply to questions for the same reason that you offer a product or service: doing so helps your potential customers solve a problem. Same goes for writing articles, blogging, creating FAQs... the list goes on.

But what about the people who don't ask you questions? Or don't read your FAQ or articles?

Surely they don't have all the answers already - so they would likely benefit from the same help you've provided to the people that did contact you. Right?

When you know what your potential customers are asking, and you already have the answers somewhere outside of your email campaign, all you need to do is...

"Re-purpose Your Content" (Translation: Copy-and-Paste)

Open your "Sent" email folder, your FAQ or any other place where you've already written about your business.

Find a question that you've answered, or a point that you've made, that your potential customers want to/should see.

Highlight it.
Copy.
Paste.
Add a sentence or two before and after it (to introduce it and to segue to the next message).
Give it an attention-getting subject line (one idea: put the question itself as the subject).
Save your message.

Congratulations! You just created your first message.
Create 2-3 more by repeating the steps above, and voila! You have a real, live email campaign that you can build on.

So much for writer's block.

Your Prospects Are Waiting...

Now that your email campaign is ready to go, it's time to use it to build your business.

Put Your Email Campaign Into Action Today.

After all, the sooner you get your campaign live, the sooner you'll turn your potential customers into actual ones!

What's Next?

You're armed with great email content... but it's only helpful if you have someone to send it to.

Next, I'll show you how to grab your visitors' attention and get them started on your campaign...

P.S. If you're in need of a stat counter I really want to recommend this one! I have no ulterior motive but to congratulate a great service. This is really cool, especially if you own a blogger blog Their code is a script that you add as a widget in the widget list. they even have a blog with screenshots to walk you through the process. They have loads of features, and it's free for a stat log quota of 500/month
You can upgrade to 1500/mo for 9$. Their address is My Statcounter.com