Monday, December 15, 2008
Hi folks
The #1 most common question that we get from people who want to start an email marketing campaign is:
"What Do I Write?"
See, just like you they understand how important it is to communicate with their potential customers to build trust, establish yourself as an expert and ultimately close more sales...
They Just Get Writer's Block
They draw a blank when it comes to deciding what to write.
Or they come up with ideas, but when they sit down to write, they edit and over think and self-censor, and they never get past the big blank screen, because they want their emails to be perfect from Day 1.
Writers' block can derail the best of us, if we let it. But we don't have to.
Coming up with good message content is easy, if you know where to look.
And fortunately, you don't have to look far, because...
...You've Already Written Your Messages!
Chances are, your messages are already staring at you, right between the eyes... but like many business owners, you just haven't seen them yet.
Ask yourself: "Have I done any of these things?"
Replied to emails asking about your product or business
Put an FAQ, features or similar page on your site.
Written an article or press release
Created and posted to a blog about your industry or business
If you've done even one of these, you're already on your way to creating an email campaign. (If you've done more than one, even better!)
Why do I say that?
People With Questions Don't Always Ask Them
You reply to questions for the same reason that you offer a product or service: doing so helps your potential customers solve a problem. Same goes for writing articles, blogging, creating FAQs... the list goes on.
But what about the people who don't ask you questions? Or don't read your FAQ or articles?
Surely they don't have all the answers already - so they would likely benefit from the same help you've provided to the people that did contact you. Right?
When you know what your potential customers are asking, and you already have the answers somewhere outside of your email campaign, all you need to do is...
"Re-purpose Your Content" (Translation: Copy-and-Paste)
Open your "Sent" email folder, your FAQ or any other place where you've already written about your business.
Find a question that you've answered, or a point that you've made, that your potential customers want to/should see.
Highlight it.
Copy.
Paste.
Add a sentence or two before and after it (to introduce it and to segue to the next message).
Give it an attention-getting subject line (one idea: put the question itself as the subject).
Save your message.
Congratulations! You just created your first message.
Create 2-3 more by repeating the steps above, and voila! You have a real, live email campaign that you can build on.
So much for writer's block.
Your Prospects Are Waiting...
Now that your email campaign is ready to go, it's time to use it to build your business.
Put Your Email Campaign Into Action Today.
After all, the sooner you get your campaign live, the sooner you'll turn your potential customers into actual ones!
What's Next?
You're armed with great email content... but it's only helpful if you have someone to send it to.
Next, I'll show you how to grab your visitors' attention and get them started on your campaign...
P.S. If you're in need of a stat counter I really want to recommend this one! I have no ulterior motive but to congratulate a great service. This is really cool, especially if you own a blogger blog Their code is a script that you add as a widget in the widget list. they even have a blog with screenshots to walk you through the process. They have loads of features, and it's free for a stat log quota of 500/month
You can upgrade to 1500/mo for 9$. Their address is My Statcounter.com
Just a short note.
I just noticed a neat back link checker on the web.
It's called backlink Watch and gives some pretty good stats.
I've just jumped from 14 links to 40 in two days and I wasn't even trying. Hah!
Anyone out there in Guru land have something better?
P.S Here's a cool trick that will bring you extra sales.
It's called ThankYouAds.com
Saturday, December 13, 2008
So glad to be able to come to you with great news!
I've been preparing a rich Internet marketing tips newsletter to be sent out periodically to my subscribers only. It will cover many area's and avenues to hopefully give you some fuel to prosper and succeed. You will be amazed at the possibilities. No not a get 'rich" quick system as there is no such animal. There is so much hype all over the Internet these days, and that is all it is is HYPE! To succeed in this business like any other it will take honest effort and some sweat and the will and persistence to keep on goin'.
I am speaking to you from my heart now, as I learned from years of failure and mistakes trusting and believing all the money making schemes would somehow work just to be drowned in
disappointment and frustration. I'm sure that I must have spent well over a thousand dollars during that time interval. I don't want this to happen to you.
So just as soon as I can get set up, I'll let you know, it will be very soon I promise. So be watching and expecting!
I don't believe I have shared this before, but even doing all the wrong things for several years, hoping for success and not realizing any, I kept trying and by doing so, learned some things from my errors. The main thing I believe I learned, was to NEVER NEVER Give Up!!
I'm beginning to sound a little like sir Winston rambling on here, but we can never gain by quiting, no matter what we're involved in. Thomas Edison failed miserably over a thousand times during a period of -think of this-fifty years before he invented the incandescent light bulb.
Just imagine if he had quit experimentation sooner, where would we be today? I'd hate to be reading this by candle light. And of course, he went on to invent many other conveniences we pretty much take for granted. He had patents on electricity, batteries, mining, motion pictures, phonographs, telegraphs, telephones, and even cement! Why because he was tenacious and persistent.
So do not be afraid to step out take some chances. So what if you mess up? So what! Who hasn't? Just get up and try it again. Be like that infant who must crawl and fall to learn to walk and then to run! I think most of us would really benefit the most if we could just become like children again and not think about what others might think. We cripple our own progress by doing so, and it need not be this way. Just always remember this. We all have talents and skills that are different from one another but need to be shared with others. I believe our Creator designed us that way so we would have a purpose and reason for being here! Can I get any one to agree with me on that?
O K got to hang up for now, as I smell dinner cooking.
You all be good until next time.
chow
Hi everyone.
Here's a topic that I hope will benefit some of you. What exactly are autoresponders?
Autoresponders are a mystery to many and this article may help to eliminate the many questions about them.
AutoResponders are an extremely POWERFUL e-mail communications tool, to provide information to prospective customers and then follow up with them at preset time intervals. They are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. First, they'll immediately deliver your promotional messages to your prospects when they're hot. Then they will send automated and personalized follow up messages that build trust, close sales and make you money.
Are you looking for ways to boost your online business without a sales force to help you? When you set up a business website, one of the components that is a "must have" item is an autoresponder email service. Are you ready to convert your website visitors to repeat buyers through email follow up? Welcome new subscribers, then drive them back to your website with an unlimited number of follow up messages. Send articles, reports and newsletters that offer great content and promote your website.
According to statistics from the National Sales Executive Association only 2% of sales are made on the 1st contact. In addition to following-up with new prospects to make first time sales, your autoresponder account also allows your business make repeat sales. Automated follow up tools help you efficiently follow up with prospects and convert more prospects in to sales. Besides sending out your ads and messages automatically at set intervals, it will help create your subscriber list which is so vital to your future sales. Your list is what will generate sales for you automatically throughout the year, 24 hours a day. Utilizing responder service you can manage and even track campaigns you are running.
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Besides being excellent promotional tools, essential for internet business, follow up autoresponders build lasting relationships with an automated sequence of personalized messages. GetResponse and Aweber, for example, provide you with unlimited email marketing campaigns, autoresponders, follow-ups, and broadcasts.
If you've reached the point of exhaustion trying to keep up with answering mountains of email, you're ready to learn about autoresponders.. There are numerous companies who offer autoresponders free of charge, (Freeautobot.com is one) however, these are very limited in features. It is better to use a paid service to ensure better deliverabilty of your emails. Spam blockers are keyed to find words in your ads like “Click” or “Make Money” and block your message. GetResponse and Aweber have the best delivery rates in the industry.
Another great company to consider is SendFree. They allow you to take a free trial test drive with no up front payment You can also try this with GetResponse. Aweber, however requires payment up front with a refund policy. GetResponse has been voted the best autoresponder for getting messages past spam filters, so that your messages will be delivered 99% of the time. They also have an option to change subscribe lists from one campaign to another. SendFree's autoresponders have a built in "Tell a Friend" referral builder that works 24/7 to drive traffic to your business. Another useful feature is that every time a client clicks on your submit form, your ad is placed on another SendFrees submit form..kinda neat I'd say! This very effective viral marketing feature can help you maximize your online marketing investment. Most all of these companies usually charge around $20/month and up depending on your subscribe list numbers.
I will shortly hope to have an e-book available that will give you ideas and techniques to make profits online. After reading this ebook, you'll know how to use autoresponders to make your business even more productive. Buy for now and have a great day!
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