Sunday, December 21, 2008

Why Write an e-book?

It's not true that everything that has been said has
already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.

The fact is that this is the perfect time to write an
ebook. What the publishing industry needs are people
who can tap into the world as it is today - innovative
thinkers who can make the leap into the new millennium
and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original
thinkers with fresh ideas to disseminate information
to the millions of people who are struggling to figure
out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the
knowledge to back it up that will enable you to write
an exceptional ebook. You may be sitting at your
computer staring at a blank screen wondering, "Why?
Why should I go through all the trouble of writing my
ebook when it's so impossible to get anything
published these days?

Well, let me assure you that publishing an ebook is
entirely different than publishing a book in print.
Let's look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why
you should take the plunge and get your fingers
tapping across those keyboards!

Submitting a print book to conventional publishing
houses or to agents is similar to wearing a hair shirt
24/7. No matter how good your book actually is, or how
many critique services and mentor writers have told
you that "you've got what it takes," your submitted
manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out
self-publishing and found out just how expensive a
venture it can be. Most "vanity presses" require
minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some
presses' minimal run starts at 1,000 to 2,000 copies.
And that's just for the printing and binding. Add in
distribution, shipping, and promotional costs and -
well, you do the math. Even if you wanted to go this
route, you may not have that kind of money to risk.
(continued on page 2)
Hi all,

Sorry for not getting here sooner.

Was out of town.

I promised to explain about another idea for your autoresponder

Did you know this?

Autoresponders can be used to send out pre-written tutorials.
For instance, if you have sold your customer some software,
you can use an autoresponder sequence to teach them how to
use the software.
As soon as they have downloaded your product or placed their
order, your autoresponder can congratulate them on making a
wise decision!
Then, over the next few weeks, you can send them some simple
hints to make their time with your product more productive.
After all, you've been using the product for some time but
your customers are new to this. Any helpful hints from an
expert (that's you, [FIRSTNAME]!) will go down a treat.
After all, if you had 'personal' service with a product
you'd bought, you'd feel much better about it.
Any product that would benefit from a tutorial would be
ideal for this treatment!
Naturally, once the tutorial has ended after 5, 10 or
however many lessons, your customer will be happy to
receive other news from you about other products you
offer...
Until next time,
Best wishes,

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