How to rank in Yahoo.by Jonathon Leger

January 4, 2009

According to the research firm HitWise, Google had almost 72% market share for search in October 2008. With that kind of market share, it's understandable that everybody is focused on ranking in Google more than any other search engine. I certainly have been for the last couple of years.

Yahoo, on the other hand, held less than 18% of market share in that same time period. If that doesn't sound like enough of a percentage to bother putting a lot of time into, don't fret. As it turns out, the single most effective method you can use to improve your position in Yahoo will also help your rankings in Google.

I discovered what it takes for ranking in Yahoo on accident. I had a certain site in the 3WayLinks.net network that made it to page two of Google for its keywords — but no further. I analyzed the competition and knew I would have to get more than 250 links to the site in order to get it on page one, so I put a post in 1WayLinks.net to get more links to it.

Time passed, the post spread across the 1WayLinks network, and sure enough, the site went to about #4 / #5 for its keywords in Google. I was quite pleased.

However, when looking over my traffic logs, I noticed I was getting a lot of traffic from Yahoo as well. I was surprised, and checked out the keywords. I was delighted to see that my site held the #1 ranking in Yahoo for the same keywords the site was ranking for in Google! This despite the fact that it never ranked anywhere in the top 100 in Yahoo before.

This prompted me to do more testing. I put other sites into 1WayLinks.net and watched them rise to top spots in Google and Yahoo.

After doing some research, I discovered what was causing the great Yahoo rankings: in-context links.

In-context links are links that are put in the middle of a paragraph of text, such as the link in the first paragraph of this blog post. This is opposed to the "links page" form of linking, where the link is actually disconnected from the text which describes it (if there is any). Navigation links fall under the second style, too.

Google appears to treat both in-context and "links page" style links pretty much the same. At least, the "links page" links are counted and applied in Google far more than Yahoo! appears to count them.

Since 1WayLinks makes it easy to get in-context links (also called "editorial links") to your pages, it makes it a lot easier to get ranked in Yahoo as well as in Google. It's a real win-win.

It also seems to be a lot easier to get to #1 in Yahoo using 1WayLinks.net, which is important, since sometimes just being on page one isn't enough to get a lot of traffic from some keywords. In fact, since ranking #1 can result in almost 7 times as much traffic as ranking #3, having a top ranking in Yahoo can actually bring more traffic than having a very good ranking in Google for the same keywords despite the market share difference. I am, in fact, getting more traffic from my #1 Yahoo ranking than my #4 / #5 Google ranking on that one site.

So if you're trying to rank in Yahoo, make sure you're getting solid in-context links — it makes all the difference in the world.

One other thing to note that seems to help greatly in Yahoo (and Google) is having an exact-match domain name. I wrote a post about this and how it can help you rank in Google back in July. It turns out the same is true with Yahoo.

(In case you don't know, an exact-match domain name is a domain name that exactly matches the keywords you want to rank for. For instance, if you want to rank for "small green widgets", then you want to own smallgreenwidgets.com or smallgreenwidgets.net or smallgreenwidgets.org. I've tested .com and .org in Yahoo to great effect.)

Please post your thoughts and questions in a comment below.

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Choosing an eBook Compiler

Ok we've been learning about eBooks and how to use them.
So lets begin step 3

What is an eBook compiler?

You've written and revised your ebook, hired an artist
who has produced outstanding graphics, and now you're
ready to actually put together your ebook. What you
need to make an ebook is software called an ebook
Compiler.

There are many different compilers to chose from, but
first, you need to know exactly what an ebook Compiler
does. Here is the simple explanation:

An ebook compiler is a software program that converts
either text pages or HTML text into a single
executable file or an ebook.

If you or someone you hired has created a file with
graphics in HTML, you will need an HTML ebook
Compiler. This type of compiler requires a working
knowledge of the HTML tag language. You can also use
software to do this for you, such as Microsoft
FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?

There are a large number of ebook Compilers available
on the market, all with glowing sales copy and tekkie
language. It can get very confusing and overwhelming
very fast without some simple guidelines to help you
figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of
factors:

1. How did you create your pages? Did you use HTML or
PDF format? There are many more compilers available
for HTML, but you can find some very good compilers
that will covert your PDF files into an ebook.

2. Consider how easy the program is to use and the
thoroughness of the software's instruction manual. It
is absolutely necessary that the compiler you buy have
an instructional manual, documentation, or online
"wizards." If it doesn't, your chances of figuring out
how to correctly use the program are compromised, and
the time required doing so is going to be significant.
Many manufacturers of compilers offer a free trial
version so you can play around with it and see if it
suits your needs. Download the trial version and
ascertain that it actually does what it claims to do.

3. Security features. If you plan to sell your ebook,
check out the security features of the compiler
software carefully. Security features should include:
prevention of the reader from modifying text, access
only to the pages you assign or by entering a
password, different ways of generating passwords such
as secure passwords, user-friendly, and open
passwords.

4. Supported scripting. Find out what scripts the
software supports. Scripting allows you to create
special effects, customize menus, and create and
modify other user interactivity. Choose a compiler
that permits you to include graphics, search windows,
hyperlinks, forms, surveys, etc.

5. Pricing. This is a factor that is not always easy
to gauge. The highest priced compilers are not
automatically your best choice. Choose your compiler
based on the necessary requirements for your Ebook.
That means you need to know exactly how you plan to
use your Ebook and what functions you require.

Let's look at some of these factors in more detail.
First of all, make sure you have the correct browser
to run the compiler. The majority of HTML compilers
use Microsoft Internet Explorer or Netscape. Check out
the version that the compiler supports. Compilers that
require a browser will not run on a computer that does
not have the required browser installed. However,
there are ebook HTML compilers that don't require you
to have any browser installed on your computer. These
compilers run on any Windows system.

If you choose a compiler that requires a browser,
check to ascertain that the browser is installed
correctly and that it is properly configured to the
specifications of the compiler. Check to see if
certain functions are turned off or on, and make any
adjustments according to the compiler instructions.

Security is an essential element of any compiler,
regardless of whether you plan to sell or give away
your ebook. One of the main reasons for using a
compiler is to prevent the reader from modifying the
contents. A secure compiler allows access only to the
pages you want the user to access unless they enter a
correct password.

To find out how secure an ebook HTML compiler is, open
an ebook on it. While it is open, check the temporary
directory of your computer. This can usually be
accessed by typing in C:\Windows\temp. If you see a
bunch of files when your ebook is open or running, it
means that your computer is decompressing the secure
data from your ebook before showing the ebook to the
viewer. This method is not secure! It means that
anyone with the knowledge of how to access these
temporary files can steal the secure data and then
they can fiddle with your ebook to their evil heart's
desire. Remember, one of the main purposes of buying
and using an HTML compiler is to protect your
property. (Continued on Page Two)

Ebooks are Promotional Powerhouses

In an earlier Post I discussed the reasons
for writing an Ebook
Here is an up date to that post.
Don't forget..we offer 12 FREE Ebooks on the side bar.

I probably will be putting a price tag on some of them Soon
Time to get technical.
Ebooks are part of the new frontier of cyberspace.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your ebook to increase
incrementally. It's obvious why electronic
self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. Books in print have their own special
qualities and merits, and the world would be
diminished by their disappearance.

Having said that, let's look at what makes ebooks so
important and so unique. Ebooks have certain abilities
and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, ebooks can
change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read.

Ebooks are interactive. This is one of the most unique
and specific qualities that ebooks offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is
virtually limitless.

Ebooks have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.

Another wonderful quality is that ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software.
Figure out your market, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.

Finally, you have creative control over your ebook.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.

The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.

Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.

Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.

You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.

No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!