Tuesday, January 13, 2009

How's your empire coming along?

Cross-linking and
upselling are 2 of the major ways to create your income
stream from your multiple sites. However it can get
confusing for some.

I found this article and thought it had some amazing ideas on
using Upselling to increase your dollar-per action conversions.

Did I mention 'she' the author is a Bounty Hunter?

No kidding:

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10 Upsell Strategies That Will Increase Your Profits
----------------------------------------------------
By Rojo Sunsen

As you know it can be very expensive to attract new customers. You
can cut down on those expenses by "upselling" to those new
customers. For example, let's say you're selling a computer with a
15" monitor for $1200. You tell people they can upgrade to a 17"
monitor for only $200 more.

That's upselling! Your goal is to get more money out of the first
sale. Below are ten upselling strategies you can use to increase
your profits.

1. Deluxe Upsell-You could sell a basic product and tell people for
a little more money they can receive the deluxe edition.

2. Money Upsell-You could offer people the rights to sell the
product they are buying from your business. You could charge an
extra $30 dollars to get the reproduction rights.

3. Discount Upsell-If you're selling a product people may order
again in the future like shave gel, you could offer them a second
can of shave gel at a discount.

4. Time Upsell-If you're selling a product or service people
subscribe to, like a magazine, you could tell them if they
subscribe for two years instead of one, they can receive it half
off the cover price.

5. Quantity Upsell-This is similar to the discount upsell. The only
difference is you increase the discount by how many products they
order. If they order 3 it's a 10% discount, if they order 5 it's a
15% discount.

6. Package Upsell-When you're selling a product you could offer
similar products in a package deal. Tell the people the other
products are cheaper with the package deal versus purchasing them
separately.

7. Affiliate Upsell-When you're selling a product you could offer
someone else's product as an upsell. You would have to make a
commission on the product in order to profit.

8. Free Upsell-You could offer a free sample or trial of your
product (your first sale would be free) and then tell people if
they order the full version right now they will get a discount.

9. Extra Upsell-There are many things you could charge extra for at
the time of sale. It could be gift wrapping, imprinting, custom
designs, etc.

10. Extended Upsell-If your product comes with a warranty, you
could ask people if they would like to extend the warranty one more
year for only $30.

In conclusion, you can use one or all these strategies to increase
your profits at the point of sale. Don't be afraid to use your
imagination to come up with other upsell strategies.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work
quietly/confidentially for the benefit of her clients.

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